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and product use are contributing to their scalp issues
Most African American women indicated that in general when it comes to haircare
saving time on daily styling and maintenance
During and post-pandemic there was a drop-off in experimentation
African American and multiracial women suffering from hair loss or damage research also seek advice from stylists and friends and family
Protect da Brand: Haircare brand use, preferences, and loyalty amongst African American women Hair Type and product use are contributingTake a dive into uncovering the influencing factors of choosing a hair care brand when it comes to the African American female consumer. The top factor influencing which brands consumers use is a perception that it is suitable and effective for their hair type. This could be based on experience with the brand, marketing, social media, or personal reviews or recommendations. Brand Selection On average, African American women have used 4. 34 different
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